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How is a Power Platform–based solution different from traditional out-of-the-box CRMs?

Power Platform is a universal low-code/no-code toolkit that enables you to build business applications tailored to your company’s exact requirements. Unlike ready-made CRMs, you get an environment where you can create precisely what you need — from case management to a full customer-engagement system — flexibly, at scale, and with your business specifics in mind.
WHY CHOOSE POWER PLATFORM

Empower everyone in your organization to develop solutions with low-code tools

AI-powered tools
Accelerate app development, automate processes, visualize data, and reduce manual work — with built-in AI.
Enterprise-grade solutions
Boost productivity and collaboration by creating scalable solutions with minimal development effort.
AI-powered chatbots
Enhance employee and customer experiences while optimizing internal processes with conversational AI.
Security & governance
Simple, centralized tools for controlling, monitoring, and protecting all your low-code solutions at the enterprise level.
Connectors
Unify data from 1,000+ services and build integrated solutions without complex integrations.
Microsoft cloud ecosystem
Connect to Microsoft Fabric, Azure, Microsoft 365, and Dynamics 365 to unlock even more capabilities.
SUCCESS STORIES

We build long-term partnerships, not just sell products

2023 — the start of system usage

The SMART business team took the training process very seriously. The demonstration of the solution in the test environment was extremely helpful, where they showed us with specific examples how to make all the adjustments we needed. A high-quality two-day training for key users was also conducted. All this helped us continue developing the product according to our requests, customizing the necessary functionality, and ultimately getting a tool that meets all the sales department’s needs.
Mykola Tkachenko
Commercial Director, AM Integrator Group
2023 — the start of system usage

SOFTICO has always placed great emphasis on communication with clients and partners, setting a high standard for service quality. If we look at the numbers: in 2022, there were 232 missed calls. The average response time was 1 minute 32 seconds. For comparison: after implementing the new CRM system and connecting SMART Connector for Binotel — in 2023 and early 2024 — the number of missed calls dropped to 64. The current average response time is 25 seconds. And that’s considering the number of leads has nearly tripled. We see this as a very positive trend.
Daryna Prokopova
Quality Assurance Manager
2022 — the start of system usage

After we integrated the questionnaire with the website form, it immediately became clear how much simpler and faster the process could be. Previously, we had to spend up to three days on checks, data exports, and creating lists for SMS campaigns. Now, thanks to the CRM system, all these steps take just one day. This saves not only time but also human resources, which we can redirect to more important tasks — ultimately increasing the impact of our charitable activities.
Tetiana Eismont
Head of the Verification Center, Dobrodiy Club
AI-ENHANCED

Configured for you.
Built on Power Platform.
Smarter with AI

The platform with built-in AI helps you not only work — but build solutions tailored to your needs. Artificial intelligence supports you at every stage: from initial setup to growth and scaling.

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FAQ

Still have questions?

How is a Power Platform–based solution different from standard out-of-the-box CRM systems?
Traditional CRM systems come with fixed logic and limited room for customization. Power Platform is a universal low-code/no-code tool that gives you not just a product but a full environment for building solutions tailored to your business. You can adapt functionality to your processes, extend the system without involving developers, and scale it as your company grows. This isn’t a CRM like everyone else has — it’s your own platform for managing customer experience.
Can Power Platform integrate with my existing systems (ERP, website, email, etc.)?
Yes. Power Platform includes over 1,000 ready-made connectors to popular systems (Microsoft 365, SAP, Oracle, Dynamics 365, Google, etc.) and also supports creating custom API connectors. This enables integration with ERP systems, websites, email, databases, and other platforms.
What stages does Power Platform solution development include?
A typical cycle includes:
  1. Assessment of business needs
  2. Solution architecture design
  3. Development using Power Apps, Power Automate, Power BI and/or Copilot Studio
  4. Integration with your systems
  5. Testing and optimization
  6. User training and go-live
  7. Ongoing support and solution development
Can the CRM’s functionality be expanded step by step after launch?
"Yes. Power Platform is designed on a low-code/no-code foundation, allowing you to flexibly change and scale the system without writing complex code. You can — independently or with our support:
  • add new features and automations
  • update business logic
  • modify interfaces
  • integrate new services and AI capabilities — at your own pace
This enables your CRM to adapt to changes in your business even after launch."
Do you provide training and post-launch support?
Yes. We don’t just implement a solution — we support the client at every stage:
  • training for key users
  • preparation of instructions and documentation
  • consultations
  • quick response to post-launch requests
  • support with further development of the solution
Our goal is to ensure your team can work efficiently with the platform and independently scale its capabilities.
Do you train teams to use Power Platform low-code/no-code tools?
Yes. We help your team not only use the ready solution but also create their own apps and automations on the platform.
  • We explain the fundamentals of Power Apps, Power Automate, Power BI
  • We teach how to build simple business apps and automated processes without developers
  • We show how to scale functionality within low-code/no-code limits
  • We support you during independent platform development
The goal is to give your team the tools to grow the solution on their own.
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