Advantages

Segment your audience and manage omnichannel campaigns with SMART Marketing

Comprehensive contact base management

in a unified system based on customer interactions across multiple channels

Marketing automation

through the integration of additional communication tools

Audience segmentation and campaign management

from a single, centralized interface

Personalized marketing messages

Template library

for text messages across different channels, with full usage history

Real-time analytics and performance tracking

of marketing campaigns through advanced analytics tools

Functional capabilities

SMART Marketing

A solution that enables you to manage omnichannel marketing communications from a single window in real time. Deliver a seamless and consistent customer experience across all communication channels

Customer base management

360° customer view
Personalized data in marketing activities
Complete interaction history stored in a single system

Communication management

Manage campaigns across multiple channels in one system — enhanced with one or several SMART Connectors for Infobip, GMS, eSputnik, SMART Easy Bot
Launch campaigns via Email, Viber, SMS, or Telegram to target audiences defined in CRM, based on available communication channels

Automate omnichannel marketing

deliver consistent, connected content across all available channels while tracking every stage of customer engagement

Target audience builder

Create and refine target audience segments for marketing activities
Use previous campaign results to define new audience segments

Manage content

Create and preview message templates directly in your CRM system
Store and reuse images conveniently within templates
Personalize messages with a dynamic parameter builder

Analytics and reporting

Manager workspace — monitoring dashboard and personal activity plan
Supervisor workspace — monitoring dashboard and activity plan
Managing activity statuses

ROADMAP

How SMART Marketing is implemented

5 simple steps to efficient omnichannel communication

1 step

2 step

Solution Deployment

We implement the out-of-the-box solution and verify system performance.

3 step

4 step

5 step

Microsoft 365 & Power Apps Deployment

We install the solution and deploy the required Microsoft base infrastructure.

Connection to selected providers

Signing of the agreement between the customer and the respective providers.

Data Migration

We prepare templates for initial data import and assist with related questions.

Training

We conduct functional training for key users, as well as sessions for business analysts and administrators to enable independent system configuration.

System Go-Live

The client decides to go live.

Modules: expanding opportunities