28 Mar 2024
5 min read
New segmentation capabilities, sending files in Viber, planning recurring activities. SMART Marketing updates
Right marketing is the best driver of progress and change for business. The ability to test hypotheses and “flirt” with your own audience, collect a 360 customer profile and personalize offers to suit unique needs, test different channels and formats. None of this exists without reliable tools that form a solid foundation for a marketer’s work and help store and organize information about numerous customers.
Marketers need a unified environment to create holistic and consistent customer experiences. SMART Marketing is one of the flagship solutions within the SMART CRM platform, which allows you to automate your communications and reach each customer through the right channel. A universal set of functionalities, an intuitive interface, access to analytics and reporting tools, automation of omnichannel communications. The system functionality is complemented by extensive capabilities of integrating with popular services and providers such as GMS, Infobip, and eSputnik.
Completely new and improved features significantly expand the capabilities of SMART Marketing and allow you to control every interaction with your customer base and personalize communication better.
The latest updates
1. Bulk emails: sending attachment files via Viber
The new feature allows users to send attachment files via Viber directly from the SMART Marketing solution interface. Now you can easily exchange documents and images along with your advertising messages by creating templates in the system interface. This significantly expands the possibilities of interaction and has a qualitative impact on the engagement of your audience. Send personalized offers, checklists, reminders, postcards, etc.
2. New capabilities for creating mailing segments
In the current update, we have added more parameters for creating mailing segments. Now, the main table for segmentation can be not only contact but also any table you need. For example, you must remind your customers to pay for their orders. So, you select all records with the “not paid” status, create a segment, and send it to the contacts related to this record.
You will be able to create segments more precisely using various related tables, criteria, and conditions for audience segmentation. This will allow marketing specialists to create more personalized and effective advertising campaigns.
3. Calculating the number of mailing list participants
Understanding mailing volumes before launch is an important criterion for rational use of resources. The new feature allows you to calculate the number of participants in your mailing list at the stage of its creation. Now you can accurately determine the size of your audience and make the necessary adjustments before launching your marketing campaign.
4. Planning recurring activities with dynamic segments
In the current SMART Marketing update, you can plan recurring activities at set intervals using dynamic segments of your audience. It is now possible to automate the process of sending messages to each segment for a convenient period with the required regularity: daily, weekly, monthly. This ensures constant interaction and engagement with your customers.
5. Flexible message setting options
Edit message templates directly from the send window or send unique text messages without templates. Showcase your individuality and flexibility in every message. Often there is a need to create a message based on the customer’s needs, because this provides a personal approach. At the same time, speed and ease of use are important.
What to expect in the next SMART Marketing release?
We are working on the following updates:
- Extension of the analytics block. Report on the effectiveness of Marketing activities,
- Sending video attachments via Viber,
- Adding SMART Easy Bot as one of the providers for distributing messages through Viber and Telegram channels.
How much does it cost to connect and use SMART Marketing?
The monthly fee for using the environment is $100 and includes one of the connectors of your choice (SMART Connector for Infobip, SMART Connector for GMS, SMART Connector for eSputnik). The cost may vary when connecting two connectors ($150) or three connectors ($200). Azure components are charged based on consumption.
Also, for comprehensive interaction with customers, you can connect SMART Easy Bot, a solution for simple and comfortable management of Viber and Telegram chatbots. The monthly fee for use in one Microsoft Power Apps/Dynamics 365 environment with no limit on the number of managers is $100. The monthly fee covers 100 thousand messages in 1 Viber or 1 Telegram bot with common logic and a single control center. Azure components are charged according to consumption and calculated individually. The estimated cost per 100 thousand messages is $5.
Follow the updates to the SMART CRM platform on our blog or on Facebook and don’t miss the release of new features that can strengthen your business.
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