12 Mar 2024
3 min read
The British-Georgian Academy introduced SMART CRM to improve the service
The British-Georgian Academy is a private general education school authorized by the Ministry of Education and Science of Georgia, founded in 2006. Its goal is to provide students with the highest quality education to prepare them for the challenges of the 21st century. The British-Georgian Academy follows the national curriculum established by the state of Georgia while autonomously determining the curriculum and teaching methodology.
- Industry: Education
- Employees: 300+
- Country: Georgia
- Website: bga.ge
Software and services
SMART Sales, SMART Customer Care
The British-Georgian Academy, a well-known Georgian private general educational institution, initiated digital educational transformation by implementing the SMART CRM system. In the modern world, computer technologies are not only mechanisms of progressive development but also daily necessities. The British-Georgian Academy has begun streamlining administrative processes and improving communication to enhance educational services.
In the case of a school, the main customer is the parent; therefore, communication management with parents is crucial. Providing information on time is a challenging task due to the large number of parents and requires significant labor resources. To monitor the information shared by the school and respond promptly to parent communication, we needed a single, unique base with the main function of ensuring perfect two-way communication. We selected SMART business to work on this project. Upon starting cooperation with them, we discovered that the company had its own SMART CRM system, which almost perfectly met all our requirements and allowed for customization. Consequently, we made the final decision in favor of this software.
We initiated the implementation process of the SMART CRM module by systematizing the data in Excel spreadsheets. The implementation of the SMART CRM module significantly simplified administrative processes. Manual documentation and complex tasks have been replaced by an integrated digital system, thereby automating the process of student admission, record-keeping, and tuition fees. As a result, the administrative burden has been reduced, efficiency has increased, and valuable time has been saved for staff and parents.
Following the successful implementation of the SMART CRM module, the British-Georgian Academy decided to enhance parent relationships with the SMART CRM Customer Care module. To ensure that no questions, appeals, or requests are left unanswered, the Academy established a special department – the Parent Engagement Department, which, due to numerous requests and interests, requires considerable time resources.
The primary goal of the Parent Engagement Department in the British-Georgian Academy is to provide ideal feedback between the school and parents. Parents should be informed about changes and news, ask questions, and receive timely answers to all inquiries. As for new parents, their onboarding process should be as flexible and comfortable as possible. Correct and prompt communication management is an integral part of a successful training process, which was successfully ensured by using the SMART CRM Customer Care module.
Summary:
The successful implementation of SMART CRM by the British-Georgian Academy has transformed their educational landscape. By digitizing administrative processes and improving communication, the Academy has created a more efficient and convenient learning environment. A major benefit of implementing SMART CRM is simplified parent engagement.
About implemented solutions
SMART CRM is a comprehensive platform for effective interaction with your customer base. The solution is built on the best Low-code/No-code Microsoft Power Platform and contains 4 solutions, 2 modules, and connectors. SMART CRM provides many customization options and allows you to integrate easily with popular services and providers.
If you are also looking for innovative IT systems to improve the efficiency of your business processes, book a consultation with SMART business experts. We will carefully study the needs of your organization and offer the best set of solutions.
