01 Oct 2023
4 min read
SMART Marketing: a comprehensive solution for modern marketing specialists
The basis of modern marketing is multitasking and the ability to effectively build interaction with clients. For marketing to work effectively, specialists must have in their arsenal enough applied tools to effectively work with their own audience. Access to popular communication channels and the ability to interact with the audience both comprehensively and case-by-case is a key advantage of successful marketing today. So, we are pleased to present a new solution within the SMART CRM platform, which will automate your communications and allow you to reach each of your clients through the right channel – SMART Marketing.
SMART Marketing is a solution for managing client segments and omnichannel marketing communications from a single window of a CRM system in real time. Create a holistic and consistent customer experience through available communication channels.
What client engagement opportunities does SMART Marketing provide?
- Client base management: 360 customer view, use of personal data in marketing activities, storage of the entire history of interactions in a single system.
- Management of mailings through different channels in a single system – supplemented by one or more SMART Connector for Infobip/GMS/eSputnik, the SMART Easy Bot module.
- Initiation of mailings via Email/Viber/SMS/Telegram channels to the target audience formed in CRM, depending on the available communication channels.
- Omnichannel marketing automation – the ability to track every interaction with a client and create systematic content through available communication channels.
- Target Audience Builder: building a sample of target audiences for use in marketing activities, using the results of preliminary mailings to form client segments.
- Content management: generation and preview of message templates in the CRM system, convenient storage of images and their use in templates, designer of dynamic personalization parameters.
- Sending individual messages: the ability to manually compose a message or select an existing template and send a message to the client without leaving the contact card.
- Triggered mailing: configuration of conditions under which the system will automatically send messages to the client according to a specified template upon an event.
- Analytics and reporting – dashboard and activity plan for managers and a supervisor.
Why choose SMART Marketing?
- Fast deployment
- Easy setup and administration
- Comprehensive contact database management
- Operational analysis and control of the results of marketing activities
- Support and expansion of the solution functionality
- Compatible with all SMART solutions
How is SMART Marketing implemented?
- Deployment of Microsoft 365, Power Apps. Deploying the necessary basic Microsoft infrastructure.
- Connection to selected providers. Signing a contract by the customer with the relevant providers.
- Deployment of SMART Marketing with selected connectors. Deploying an out-of-box solution. Configuring all the necessary components for integration with providers. Checking system operation.
- Data migration. Preparing templates for initial data import and answering questions.
- Training. Providing training on the system functionality for key users. Providing training for business analysts and administrators for further independent system configuration.
- Launching the system. The customer decides to proceed to Go-Live.
How much does it cost to connect and use the solution?
The monthly fee for using the environment is $100 and includes one of the connectors of your choice (SMART Connector for Infobip, SMART Connector for GMS, SMART Connector for eSputnik). Cost may vary when connecting two connectors ($150) or three connectors ($200). Azure components are charged based on consumption.
Also, for comprehensive interaction with clients, you can connect SMART Easy Bot, a solution for simple and comfortable management of Viber and Telegram chatbots. The monthly fee for use in one Microsoft Power Apps/Dynamics 365 environment with no limit on the number of managers is $100. The monthly fee includes 100 thousand messages in one Viber and one Telegram bot with common logic and a single control center.
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Want to understand if SMART CRM is suitable for solving your tasks? Contact us: sales@smart‑it.com
