26 Feb 2024
5 min read
Segmentation and personalization, registration option management, and new button types. What’s new in the SMART Easy Bot solution?
One of the main trends in customer service in 2024 is the expansion of opportunities for customer self-service. People don’t want to be dependent on company business hours, life circumstances, or the moods of employees that separate them from the desired level of service and support. They want everything here and now! Therefore, businesses should listen and adapt.
A chatbot is the most convenient tool that allows you to keep in touch with customers using popular channels 24/7. As part of the SMART CRM platform, we offer the SMART Easy Bot solution, which allows you to manage chatbots easily and conveniently in Viber and Telegram, and exchange data with the CRM system end-to-end.
In the current release of SMART Easy Bot, we focused on both improving the existing features and developing additional capabilities of the solution. We are always in close contact with our users, listening to their needs and wishes. That is why some features were designed and developed based on detailed feedback from our customers. We invite you to learn more.
A list of the latest updates
1. Registration settings management
Now you can manage the registration process of chatbot users and set the necessary parameters. You can enable or disable the registration process in the CRM system settings.
There is also a possibility to customize the buttons and functions required for registration. Now you can also add validation to each field in SMART Easy Bot using regular expressions and even control the availability of certain chatbot buttons for registered users.
2. New button types
Contact card information. Now your customer can easily and safely get information from a specific field on their contact card: discount amount, discount card number, number of available bonuses, and much more.
Converted value from the contact card. The ability to convert the value from the contact card to a QR code or barcode in the required format has been added.
Webhook with an answer function. Ask questions and get answers from the customer directly through the chatbot. Use the customer’s answers to customize your chatbot logic or make other improvements.
3. Submenu functionality
Previously, the SMART Easy Bot solution was focused only on the Main Menu, but new challenges require a new approach. In the current release, we have introduced the long-awaited Submenu feature. Now, by pressing one button on the main menu, you can go to a submenu. For example, if you have two gym memberships for adults and children, each with their own unique functions and buttons, it is no longer a problem.
4. Segmentation Use
The solution’s updated functionality now enables you to construct your own user segments directly within the system. This feature allows for more targeted communication with your audience and offers personalized interactions with the chatbot.
Do you want to congratulate those who have birthdays today, or perhaps offer exclusive deals to residents of a specific city? Maybe you’re considering rewarding your frequent shoppers? Now it is not a problem!
5. Personalized Interaction
Send personalized messages directly from the contact card. For this purpose, we added a built-in button that allows you to send both a ready-made message template and personalized text.
How much does it cost to connect and use SMART Easy Bot?
The monthly fee for using SMART Easy Bot in a single Microsoft Power Apps/Dynamics 365 environment with an unlimited number of managers is $100. This fee covers 100 thousand messages in either one Viber or one Telegram bot with a common logic and a single control center.
Azure components are billed based on usage and calculated individually. The estimated cost for 100 thousand messages is $5.
What can we expect in the next release of SMART Easy Bot?
We are currently working on the following updates:
- Sending files to the chatbot audience
- Saving communication history in your Dataverse database
- Integration with the SMART Chat solution
- Management of unsubscribed users
- Advanced analytics
We are constantly collecting ideas to improve the solution. Keep up with the latest updates of the SMART CRM platform on our blog or Facebook. Stay tuned for new updates that could strengthen your business.
Do you want to understand whether SMART CRM is right for your business? Leave your request, and our experts will answer all your questions and help you choose the right solution.
